Magnified views of your web site!
Google Instant Previews is a new Google feature that lets you immediately see what web pages look like without clicking on the search result!
Just click the magnifying glass icon next to a result’s title to see a preview of that result. After that you can hover over other search results to preview those pages. In addition, some previews will display text call out boxes over the preview image to help you see where your query appears on the page! You can close the preview by clicking the X in the top corner of the preview.
This is great for users because it saves a lot of time by not having to click on search results to go to other pages. Google Instant Preview adds a whole new dimension of information for searchers deciding on what search result to click through to.
Watch the video and then continue reading to understand the immense impact Google Instant Preview has on the way your web site is designed!
Why the design of your web site is now even more important!
Especially for businesses on Google Places!
Google Instant Preview does not currently support Flash and replaces any Flash components with a puzzle piece image. Those of you with iPhones and iPads know this image well! This is yet another reason why Flash should not be used on Web sites. I’ve been telling people this for years! Some listened and some did not!
The preview that the user sees is smaller than the web page. This means all the elements on that page will also be smaller. So, if you want a user to click on your link, your web site is going to have to larger elements, and a simpler layout. Again, I’ve been telling people for years to keep your site clean and simple! Some listened and some did not!
Those of you who know me know that I preach that your site must contain current, relevant and topic specific content and every page should prominently display your contact information. Google Instant Preview magnifies the importance of this!
I also preach that people scan sites, they do not read anything that does not catch their eye! Bullet points, relevant images and videos catch their eye!
One last point! Sites that look professional, modern and well finished are typically accepted as being more credible. Clean sites, with strong branding, good use of white space and pleasing color schemes can receive more traffic just because of their design. Not to mention the fact that their preview will likely stand out in Google Instant Preview!
IMPORTANT! ALL OF THE ABOVE APPLY TO EVERY PAGE ON YOUR SITE! NOT JUST YOUR HOME PAGE! YOU HAVE NO CONTROL OVER WHAT PAGES GOOGLE WILL DISPLAY!
Additional note for businesses on Google Places. You might have the top spot but how does your web site look compared to those below you? Being number One is not good enough anymore!
Stay tuned!
ACT NOW BEFORE YOUR COMPETITION DOES!
Call Richard Price
561-401-0747
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